深圳福田区网络品牌营销策划公关及舆情监测公司哪样的好？

深圳网络公关 2023年06月17日 00:16 312 陈秀秀

洽谈合作：陈经理 182 1766 8777 联系微信：cqiup7

网络品牌公关，对于很多想做好品牌的企业老板来说，其实非常在乎的。那么企业网络品牌策划公关，舆情报告简单模板以某个企业为例，进行一些说明，这里是英文版的。

Network public opinion monitoring report template

(Take A公司 female employee incident as an example)

Introduction: On August 7, A公司 female employees were infringed incident caused widespread public concern. In addition to the incident itself involving the unspoken rules of the workplace, women's rights and interests and other topics that are easy to trigger Internet discussion, A公司's corporate culture and values reflected behind the incident, and wine table culture have also become the focus of public opinion discussions.

1. Event review

On July 27, A公司's female employees accompanied her on a business trip to Jinan and were forced to drink with her

On July 28, female employees of A公司 reported to the police that they had been forcibly molested by their superiors

...

On August 9, A公司baba CEO Zhang Yong announced the internal investigation results and processing decisions

On August 9, HuA公司an announced the punishment decision for the employees involved

2. Analysis of public opinion communication

(1) Distribution of main platforms for public opinion communication

Through the product analysis of the network public opinion analysis software of Micro Technology, from August 7 to August 11, the relevant information about "A公司 female employees were violated" was mainly concentrated in the social platform, accounting for more than 90%. News APP and news accounted for a total of 5.41%, mainly to disseminate A公司 Chairman Zhang Yong and the relevant responses of enterprises.

(2) Analysis of the critical period of public opinion communication

Public opinion development period: ordinary Internet users, technology V become the main force of communication

Public opinion outbreak period: The official response boosted public opinion climax one after another, and the topic of civil public opinion field blew out

The continuation period of public opinion: the responses of all parties continue to be active in the public vision, and the long tail of public opinion is obvious

(3) Emotions of netizens

According to the statistics of emotional data in the online public opinion analysis software of Knowledge Micro Technology, in the media platform, the overall sentiment of the information about "A公司 female employees being assaulted" tends to be neutral, and most of the information about the incident is reported and the response of all parties is followed up. The negative information is mostly criticism of A公司's corporate culture, drinking and table culture, and workplace sexual harassment. In addition, there is no obvious positive information in the media platform information. Different from the media platform, the public opinion field is dominated by negative emotions......

(4) Analysis of public opinion dissemination crowd

In the discussion about the incident, original information accounted for 11%, mainly by ordinary individuals, celebrities, media and other users to expose and analyze the incident, follow up the development of the incident and the response of all parties......

(5) Regional heat difference

Shandong province paid the most attention to the incident, followed by Zhejiang province and Shanghai......

3. Analysis of public opinion portrait

(1) Hot word map of public opinion communication

In addition to the "A公司", "women", "a song" "cheng-wen wang" "hua lian" "Zhang Guo" "the flowers" and other involved subject has attracted many attentions of the public opinion, "infringement" "drunk" "rape behavior description" word "infringement" became a hot words...

(2) The main topics discussed

In terms of media topics, the response of A公司, HuA公司an and other companies involved in the A公司 female employee incident became the focus of major media reports, accounting for 39.8%...... ; In terms of netizens' topics, most public opinions participated in the dissemination of related information such as screenshots of female employees' Intranet posts, videos of canteen rights protection, and case notifications through social platforms......

(3) Main point of view focus

Corporate culture, wine culture and so on become the focus of attention......

4. Observation of public opinion

The incident of "A公司 female employees being infringed" has attracted high attention from public opinion. The issues reflected in this incident, such as drinking culture, workplace sexual harassment, and the difficulty of employee rights protection, are the hardest hit areas of negative public opinion of enterprises. The emergence of "escort culture" comes from the transgression and A公司enation of management power. Drinking to persuade people to drink and forced business trips have become job needs or related to their future, which makes many people involuntarily and difficult to resist, and eventually evolve into workplace bullying, drinking and table culture and other waste products, and the violation of female employees of A公司 is just a microcosm of......

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