重庆品牌公关策划公关公司一览表（含英文版介绍）

重庆与成都，是西南双子座型大型城市，不仅吸引了全国各地的人才，也吸引了很多海内外资本、品牌、科技以及产业链的融入。不论是老牌实力企业，还是一些新型的小企业，都十分注重品牌营销策划及公关。关于品牌营销策划，一方面可以自建团队，进行实际操作。另外一方面，可以找些全国知名的品牌营销策划公司或者4a广告公司。这里分享一份英文版的基本介绍。

The advertising industry will reshuffle in 2022, and the latest "Top 50 advertising Agencies in China in 2022" list will be the main one. The top 10 advertising agencies are Blueccursor, Ogilvy & Mather, Leo Burnet, Soxang China, Publicis, Focus Media, Beijing Dentsu, McCen Bright, Huayang Lianmedia and Tianlian Advertising. These domestic first-line advertising companies have certain scale advantages, and have their own right to speak in terms of market competitiveness and the degree of digital communication platform construction. Compared with other domestic advertising companies, there is a certain gap. Despite the weak economy and shrinking client marketing budgets, the TOP10 advertising agencies in China are still the largest and highest ranking advertising marketing communication agency alliance. And Suoxiang, Huayang Lianzhong and other cutting-edge digital marketing companies on the list, will be a reshuffle of the traditional 4A giants - each reshuffle will produce losers and winners. The winner of this round of shuffling will probably have a good resource advantage in the advertising industry for the next five to ten years.

Blue Cursor's strengths: PR, digital technology

Blue Cursor public relations consulting agency, commonly known as "blue label" in the industry. It is a data technology company that enables enterprise smart management in the era of big data and social networks. Its business involves marketing services, digital advertising and international business. Its service content covers marketing communication and smart management based on data technology, and its service area covers major markets around the world. Based on the business philosophy of "professionalism, excellence in execution", Bluefocus provides its customers with professional services, starting from the direct effect of media communication and field activities, to influencing the cognition, views and attitudes of the target audience, and ultimately promoting the promotion of corporate brand image and sales, helping customers to achieve competitive advantages and business success step by step. Representative cases: Lenovo, Tencent, Canon, Guangzhou Automobile

Ogilvy & Mather Area of strength: Advertising communication

Ogilvy was founded by David Ogilvy in 1948 and is part of the WPP Group. Is a general marketing agency based in New York, USA. Helps brands create iconic, culturally impactful and value-driven ideas from 132 offices in 82 markets around the world through five core business specialties (Growth & Innovation, advertising, Consumer experience, PR, health). Representative cases: Jingdong Group Annual Meeting, Audi & Captain America, Ruihu, WEY brand core communication, Renrendai, Nanjing Vanke, Pizza Hut China PR

Leo Burnett is an advertising agency founded by American advertising guru Leo Burnett. It is now one of the largest advertising agencies in the world. Founded in 1935 in Chicago, the United States, it is the No.1 advertising agency in the United States. It has nearly 100 offices in more than 80 countries around the world, and has more than 10,000 employees. Representative cases: Yanjing Beer, Coca Cola, McDonald's, Heinz, Philips, Procter & Gamble

China's advantages: new consumer goods marketing, full link digital integrated marketing

Soxiang China is currently China's unique "product and sales in one" full link marketing solution service agency. Famous in the output of hot new generation of brands every year, continue to create the classic case of short and fast explosive products, a year to create 4 single product sales champion of the digital marketing miracle, is recognized by the industry as "visible results theory effect! Lu Yongfeng, chairman of Soxiang, founded the unique "eight-wheel drive explosive Long Red methodology", from defining the track, brand positioning, explosive matrix, brand aesthetics to help customers achieve brand differentiation in new media, new channels, break through the game, won more than 190 awards at home and abroad, including the Asian brand communication case gold. Representative case: capsule tea language, cooking bag, source research institute, three thousand Yan

Publicis advantage area: advertising communication

Publicis Advertising began to internationalize and group its operations in the 1980s, expanding from a single advertising agency to a variety of marketing services and communication industries, while actively exploring markets outside France. By 1987, it had become one of the world's top 20 communication groups. In 1988, Publicis Groupe formed an alliance with FCB to jointly explore the international advertising market. In 1996, Publicis Groupe ended its cooperation with FCB and independently expanded its network in the international advertising market until 1999. Publicis Groupe operates in 76 countries and regions, making it one of the top 10 communications groups in the world. Representative cases: HP, LG, Amway, China Telecom

Focus Media

Area of strength: Ladder Media

Focus Media was born in 2003, the first elevator media in the world, the founder of Jiang Nanchun. In 2005, it became the first Chinese advertising media stock listed on NASDAQ and was selected into NASDAQ 100 Index in 2007. By July 31, 2021, it covers 105 cities in China and more than 30 major cities in South Korea, Thailand, Indonesia and other countries. About 27,000 TV and media equipment have joined the elevator, covering 74 cities and regions across the country. Representative cases: Bosideng, Flying Crane, Ulike, Miaoke Landuo

Beijing Dentsu advantages: advertising creativity

Dentsu was the first foreign advertising agency to enter China. In 1994, it established Beijing Dentsu Advertising Co., LTD., a joint venture with China International Advertising Co., LTD. Beijing Dentsu Advertising Co., Ltd. is a tripartite joint venture established by Dacheng Advertising Co., LTD., the leader of the business community. Its employees and business scale are listed among the top of China's advertising industry. Company adhering to the century-old store (strains) Dentsu blood, rooted in the soil of China's advertising market, over the years, in the increasingly fierce market competition, stand out, remarkable performance. Representative cases: Canon, Lenovo, Toyota, Kao, Xiamen, Master Kong, Haier, Toshiba, Little nurse, Jianlibao

McCann Bright

McCANN · Guangming Advertising Co., Ltd. is a professional advertising company established by McCann-erickson WORLD GROUP and Guangming Daily at the end of 1991. The company's foreign shareholder McCann World Group was founded in 1902, headquartered in New York, the United States, is one of the world's famous multinational 4A advertising companies. McCann Worldwide is one of the world's largest and most comprehensive advertising services network systems. Its wholly owned or joint venture advertising agencies cover 191 cities in 131 countries (regions) around the world, covering all fields of integrated marketing communication. These include advertising, direct marketing/online advertising, event marketing, public relations, brand management, health marketing and media buying. Representative cases: Bondi, China Johnson & Johnson - Jiaoshuang, China Johnson & Johnson - Sauveron, Goodyear, fedex

Huayang United competitive advantage: digital technology marketing

Yanglianzhong focuses on providing customers with integrated Internet marketing services, and has developed into one of the most competitive leading enterprises in the field of marketing in China. Huayang Lianzhong is an omni-channel marketing group with growth driven as its core and integrated omni-channel marketing. It integrates three advantageous business segments of information technology marketing services, new retail and comprehensive content creation, and forms a closed loop of efficient linkage and omni-channel marketing empowered by business data to help business partners realize value maximization in a rapidly changing competitive environment. Create a better life with the power of business. In September 2017, Huayang Lianzhong, which has established a "national data technology center", cooperated with Shanghai Data Exchange Center to make more accurate advertising possible. Representative cases: Poly Real Estate, Vanke Group, Greenland Group, Blu-ray BRC, China Mobile, China Unicom, Chengdu Culture & Tourism, Mount Emei

Tianlian advertising advantage: advertising marketing

Dayleague Advertising Company is a wholly-owned subsidiary of Omnicom Group, a global communications group that is a global leader in advertising, marketing and media. Omnicom provides advertising, strategic media planning and buying, digital and interactive marketing, direct marketing, promotions, public relations and other professional communications consulting services to more than 5,000 clients in more than 100 countries through its global network and numerous specialized firms. BBDO Worldwide has 345 offices in 76 countries, demonstrating strength and scale across the globe. It is widely recognized in the industry for its excellence in brand building and creative awards, and has been named "Best Agency Advertiser" for many years. Representative cases: Germany Bayer, Pepsi Foods, fedex, VISA, Henkel, ICI Dulux, Whirlpool, PCCW, DaimlerChrysler, Shandong Dong E Ejiao, Huilian Supermarket